Jul 1, 2023 0:20:09 GMT
Post by facade on Jul 1, 2023 0:20:09 GMT
en.ffjpedia.com/wiki/ProjectYou
ProjectYou
This article is about the company. For the reality TV show, see Project You (show)
ProjectYou's logos and the icon for their e-commerce app.
ProjectYou Ltd. (stylised 'ProjectYou!) is an American novelty fashion and consumer electronics company founded in New York City in December 1997 by Aiden Markusson & Luna Greyfoot. The company produces clothing, accessories and footwear inlaid with programmable LED lights, or flexible screens & digital displays, with recent luxury clothing lines containing miniaturised holographic projectors or partial cloaking technology. Markusson is currently the company's Chief Technical Officer (CTO), while Greyfoot is its Chief Creative Officer (CCO), with both co-owners maintaining 50% ownership and leadership of ProjectYou Ltd.
ProjectYou is just over 2 years off from its founding as a startup, and has already achieved a small subculture/fanbase in North America and parts of Western Europe. It was the brainchild of college friends Aiden Markusson, then developing his undergrad thesis project around cutting-edge projector tech, and Luna Greyfoot (a wolf Quirker) who was working on various ideas around clothes that allowed full customisability and self-expression. The prototypes the two produced for their Bachelor's courses were promising enough to prompt a large amount of external investment, leading to the two starting ProjectYou in their sophomore year via an online store and eventually a storefront & office in Manhattan. The duo's creative use of celebrity (especially Pro Hero) endorsements, collaborations with video games and Idol/VTuber groups, and appeal to progressive groups/imagery has lead to an explosion of popularity in a relatively short time, with ProjectYou opening international offices in London, Los Angeles, and (most recently) Tokyo. Aiden, given his semi-fluency in Japanese, was chosen to oversee the expansion of ProjectYou into the Japanese market (and the East Asia market in general) from the corporate HQ and storefront in Akihabara, Tokyo.
